Recently we redesigned the web presence for California based German Light Products, North America. Mark Ravenhill, President of the company, asked us for a clean, streamlined site, with extensive options and a clean and simple layout. He also wanted a way to be able to display all of the products that they make.
Since German Light Products are only available thru dealers in North America, we used a cart system in a way that displays all his products and is easy for the staff to update, but without the options for purchasing and shipping or costly merchant accounts.
This was the last project that we used the WordPress SHOPP plugin. After multiple uses we feel that the support is lacking and that the fundamental design of the product is far inferior to the many other options available to the small business that use WordPress.
N.A.I. Multimedia Studios now uses WooCommerce exclusively for its WordPress based online stores. The actual plugin is FREE! There are hundreds of add ons to it, support is great, the program does many things out of the box that SHOPP has to be customized to do. And as far as End User learning curves, WooCOmmerce is far more easy to learn than SHOPP.
Our professional opinion is that SHOPP is not ready for the big leagues and WooCommerce is a far better option for any WordPress user.