When it comes to designing a logo or company brand for a client, we like to take the simple approach. One, maybe two colors only, no fine or extensive detail.
The idea is that you want to capture the user when they see it, you immediately want to ingrain who you are and what you offer into the sub-conscience. There is a certain psychology that comes with logo designs, you want a person to recognize everything about your logo whether its a thumbnail image on a website banner or a giant billboard on the side of the road.
Most importantly, we do not create your logo in Photoshop. Photoshop plugins are over used and do little to give you originality, plus often times Photoshop images are too small for large format printing, not to mention impossible to use with a vinyl cutter or plotter. All our designs are initially created in a vector based format so that they can be recreated in any size and at any resolution. We create Photoshop and jpeg files for you after the fact.
After discussing with you what you want to portray, or any images or looks you want, we create an unlimited number of mock-ups for you using many different fonts and images (we literally have thousands of font styles and tens of thousands of vector based images). Together, we will narrow our focus until you find a design that fits you, then, and only then do we design your original brand.
Once completed we give you a logo package with all the files you would need to give a silkscreen printer, offset printer, sign maker, business card printer, banner company, etc. including color separations and my contact information should they have any additional issues.
Logo Formats in all our logo packages:
- Adobe Illustrator Vector File
- Coreldraw Vector File
- Adobe PDF proof sheet
- 600px 72 dpi (dots per inch) jpeg format for web
- 1200px 300 dpi for print media
- Photoshop PSD file
If you already have a logo that was designed for the web or in Photoshop and you need it recreated in a vector based format for banners, signs or silkscreen, we can happily assist you with this as well.
Please contact us for a no hassle, free consultation!